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“If you
build it, they will come.” Those hauntingly whispered words drove the main
character in the movie, Field of Dreams, to build – strangely enough – a
baseball diamond in the middle of his Iowa corn field.
NRCS
Public Affairs Officer Ron Nichols said that when it comes to wildlife, the
“If you build it” expression made famous in the movie, is true. “If you build
better habitat,” he said, “wildlife will come.”
The Wonders of Wildlife campaign includes a number of ancillary
promotional print pieces that are designed to help meet the objectives of the
campaign, as well as to help motivate clients to preserve and enhance wildlife
habitat on their land.
“Our overall goal includes increasing landowner interest in developing wildlife
habitat,” Nichols said. “But we also want to inform Washington’s landowners
about the programs and services – both from the NRCS and other state and local
organizations – that can help those landowners build better habitat.”
The campaign includes seasonal posters and postcards (distributed at three-month
intervals, to correspond with the appropriate seasons depicted in the wildlife
scenes on the printed materials), a “Top 10 habitats” brochure, a floor model
nomadic exhibit, and creative radio and TV public service announcements.
“Conservation districts, land trust organizations, state agencies and others
play a key role in helping landowners make the right decisions regarding the
selection and development of wildlife habitat,” Nichols said. “By using the
campaign materials, these organizations can help motivate Washington landowners
to implement wildlife habitat improvement projects in the future,” he said.
For more information about the campaign, or to order campaign materials, please
visit the NRCS web site at
www.wa.nrcs.usda.gov or contact Ron Nichols via e-mail at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
Source: USDA Natural Resources Conservation Service
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