Resources on this page are designed to help Washington conservation districts market their services and work. You’ll find templates, guidance, and products to help tell the story of voluntary conservation and promote a unified brand for Washington conservation districts.
Instruction on how to use branding products in this toolkit, including key messages, logos, colors, and fonts (typeface). Please review this document. Consistent use of messaging and visual elements will help us amplify the identity of conservation districts in our state.
Colors to use when designing materials consistent with the CD logo and brand.
"Window" logo and accompanying slogan ("your window to healthy lands") are available in horizontal and vertical orientation, in color and in black and white.
In August 2019, a diverse group of CD staff and supervisors came together to develop a positioning statement for Conservation Districts of Washington State. A position statement clearly defines an organization, product, or brand, as well as its unique and competitive advantage, to its target audience. It's used internally as the core reference point for all branding and messaging. Here's the statement our CDs came up with:
Conservation Districts of Washington State are the community hub that bring people and resources together through voluntary, locally led conservation to ensure a healthy and sustainable future.
Seeking media coverage and/or planning an event? Your fellow conservation districts helped create these templates and resources to get you started!
Tour Packet Template
Provides a folder for tour materials, including a Tour Insert (see template below). Use this template to give an overview of your conservation district and key service areas that you want to highlight for tour attendees. Prints as 11x17 document, two-sided, folded.
Tour Insert Template
Template includes space for a tour map and take-home messages about each CD tour stop. It prints as an 8.5x11 two-sided document that can be inserted into the Tour Packet template (see above).
Think of all the staff, supervisors, and cooperators who have been involved with CDs across our state — that’s a lot of people who can help share the story of our work. Here are resources to help us speak in a strong, unified voice about the value of CDs and voluntary conservation.
From tabling at events, to posting on social media, to meeting with decision-makers — conservation districts use many methods to reach a variety of audiences. These tips and resources were developed with and for CDs to make public engagement easier.
Looking for inspiration? CDs have shared some great examples of their outreach work over the years. Here are some recorded presentations.
Using photos and graphics is a great way to visually engage your audience. Washington’s CD have access to hundreds of images that are free for you to use!
CD/SCC Photo gallery (hosted on Flickr): Find images of working lands, conservation, and landscapes from across Washington. Images have been contributed by conservation districts and the SCC and are available for non-commercial use by conservation districts, the Washington Association of Conservation Districts, Washington Association of District Employees, and Washington Conservation Society.
General photography tips and tricks: Find a list of simple tips, presentations, videos, and resources to help build photography skills. (List created by CD employee and photographer Andrew Phay, Whatcom Conservation District)
Appearance Release Form template (Word): If your district captures videos, photos, or audio/written recordings of people, consider using an appearance release form that gives you permission to use an image or recording. This template was developed by the SCC for district use. Disclaimer: Information about appearance release forms is not legal advice. If you have specific legal questions about release forms, we recommend you consult an attorney familiar with this area of law.
Visual Equivalents for Conservation Measures: Want to make messages about your accomplishments stick? This resource provides options for translating conservation metrics and measures into visual equivalents (e.g. dump truck loads). Some of the visuals are hyperlinked to digital images that are free for CDs to use in their outreach materials.
Digital Image (icon) Library: Interested in using conservation/agriculture-related visual icons in your communications? This folder is full of digital images that are free for you to use and modify.